These exciting additions to Folkulture's diverse collection of home and lifestyle products will offer customers even more choices to enhance their surroundings. mCaffeine launches campaign "Up For Life" with actress Alia Bhatt Supertails, the prominent pet-care startup empowered by technology, is thrilled to commemorate its second anniversary, recognizing remarkable growth, innovation, and unwavering commitment to first-time pet parents throughout India. At Sara Beauty, the goal is to develop solutions that target all of your skin-related problems and offer the best solution to resolve them. iD Fresh Food has exciting news for fruit lovers with the launch of its latest innovative offering, iD Frozen Fruit Blend. This has been a true testament to Snitchs tremendous success and potential growth to spearhead the industry. The new brand identity of IGP encapsulates the significance of emotions in the art of gifting, reaffirming the company's commitment to fostering genuine connections through thoughtful presents. In a groundbreaking move, Scuzo presents an exquisite selection of popsicles meticulously crafted with a fusion of flavors sourced from around the globe. MCaffeine, the caffeinated brand for personal care, has launched a new campaign, 'Up For Life', featuring Alia Bhatt. With a clear vision to transform the men's fashion industry in the country, Snitch aims to diversify further by introducing new categories in the near future. Chaitanya Ramalingegowda, Director and Co-founder of Wakefit.co, stated, "Our new identity perfectly aligns with our core belief of empowering individuals to optimize their living spaces. On World Environment Day, Licious, a prominent brand in the Indian retail ecosystem reaffirmed its dedication to sustainable growth by announcing its commitment to being plastic-neutral and adopting a responsible approach -- labeled 'Responsibly Licious'. Shockingly, 9 out of 10 beauty products contain these microplastics, which are often used as binding agents and pose safety concerns. By leveraging Recykal's Plastic Neutrality solution, the brand successfully recovered a staggering 530 metric tones of plastic waste during the financial year 2021-22, effectively offsetting its plastic footprint for the entire year. In order to be at your productive best, your mind and body need to be healthy and in sync. It revolutionizes the shopping experience by presenting pre-decided looks meticulously curated by our talented in-house designers. This makes it an excellent choice for users seeking an entry-level smartwatch with feature-rich capabilities and the enhanced visual experience of an AMOLED screen. With near-zero calories, it effectively curbs sweet cravings, making it an ideal choice for individuals seeking to reduce their sugar intake while still savoring the sweet taste they adore. Each package contains 60 individual servings, and preparing these premixes is as simple as adding water and ice. Furthermore, the bags are biodegradable, allowing them to be repurposed as bio planters after extended use. Our iced teas offer a healthier alternative to other premixes in the market. Supertails was founded with a mission to empower first-time pet parents by providing them with the necessary resources and information, positioning itself as a leading authority in this domain. Athiya Shetty, known for her viral organic lifestyle and beauty routines on social media, will endorse Just Herbs' range of products, including ghee-based lipsticks, lip glosses, foundations, and other upcoming makeup products scheduled for release this year. We are a bunch who love celebrating milestones and we invite pet parents around the country to join us in our birthday bash campaign and experience the convenience and quality of our comprehensive pet care solutions.". All their products are 100 percent cruelty-free, vegan, PETA-certified, and devoid of 17 toxic ingredients commonly found in many beauty products. The "Shop the Look" feature sets Beyoung apart, as it provides ready-made outfit ideas for men, addressing the challenges they often face when selecting appropriate attire for various events. mCaffeine signs Alia Bhatt as brand ambassador. The seltzers contain 5.5 percent alcohol and have an energy quotient of 100 calories, and are available in both can and pint packaging. The collection by Good Indian offers a perfect fusion of activewear and athleisure, catering to holistic wellness. Copyright 2009 - 2023 Franchise India Holdings Ltd, mCaffeine Ropes in Alia Bhatt as Brand Ambassador, Stay on top Get the daily news from Indian Retailer in your inbox, Retail India News: Voylla Expand Product Portfolio with Monthly Collection, Retail India News: LYEF Wellness Emerges as a Leading Ayurvedic Brand, Expands into the US Market, Retail India News: ZappFresh Expands into the Thriving South Market with Acquisition of Dr. Meat, Retail India News: FoReT Introduces Banana Bark Collection, Retail India News: Herby Angel Launches Organic Milk Mixes for Kids' Nutrition, Retail India News: Wakefit.co Unveils New Brand Identity, Retail India News: Mensa Brands Launches Folkulture, a Home Decor Label, Retail India News: Vilvah Expands Product Portfolio with Goat Milk Hair Mask with Ceramides, Retail India News: Melorra Launches Gender-Fluid Fine Jewellery Collection, Retail India News: Blissclub Unveils New Brand Campaign with its 100-Day Buy and Try Policy, Retail India News: Just Herbs Collabs with Athiya Shetty as the Face of their Natural Makeup Line, Retail India News: Nestasia Expands Skilled Artisan Network, Retail India News: VAHDAM India Launches Refreshing Iced Tea Line to Delight Consumers, Retail India News: Beyoung Transforms Online Shopping in India with Innovative "Shop the Look" Feature, Retail India News: IGP Unveils New Brand Identity Centered Around Emotions and Relationships, Retail India News: An After-Suncare Brand Sunday Skin Launches Complete Sun Protection Range, Retail India News: Wakao Foods Makes Landmark Shipment of 13 Tonnes of Jackfruit Products to the USA, Retail India News: Trunativ Expands Product Portfolio, Launches "Everyday Sweet", Retail India News: AIMIL Ayouthveda Welcomes Jassita Gurung as Brand Ambassador, SuperBottoms Unveils Easy Clean Top Sheets: Dry Feel Diaper Liner for Hassle-Free Cloth Diapering, Skinvest Unveils Revolutionary Sun Protection Products Tailored for Indian Consumers, House of Veda Launches New Line of Organic Teas and Infusions with Functional Benefits, [Funding Alert] Good Flippin' Burgers Raises $4 mn in Series A Funding, Plum Forays into Baby Care Space with 'Baby Plum', a Vegan Range for Delicate Baby Skin, Sid's Farm Unveils Ghee Range Nationwide, Elevating Indian Culinary Delights to New Heights, Conscious Chemist Partners with The Disposable Company to Launch Sustainable Recycling Initiative, Wholsum Foods Unveils Mille, a Plant Protein-Focused Health Food Brand, Fixderma Skincare Collabs with Vaani Kapoor to Launch Shadow Sunscreen Range, VAHDAM India Introduces Refreshing Iced Tea Line to the Retail Market, POP Launches Unique Growth Solutions Platform for D2C Brands, Good Indian Offers Sustainable and Stylish Athleisure for Father's Day Celebrations, WOW Skin Science Appoints Vikas Lal as CFO to Oversee Financial Operations, mCaffeine Launches 'Up For Life' Campaign Starring Alia Bhatt, Embracing Energizing Effects of Caffeine, Queenie Singh Revolutionizes Skincare with 'Beauty in Everything', BindtBeauty Expands its Presence in India, Now Available on Amazon, [Funding Alert] WickedGud Secures $250,000 in Additional Funding from GetVantage, Two Brothers Organic Farms Expands Product Portfolio with Arjun Ghee and Turmeric Ghee, [Funding Alert] Koparo Bags Rs 5.7 cr Seed Funding from Saama Capital, DSG, and Others, Licious Achieves Plastic Neutrality and Strengthens Commitment to Sustainability in India, Katrina Kaif Launches Kay Beauty's Game-Changing Eye Makeup Collection in India, iD Fresh Food Unveils iD Frozen Fruit Blend, Good Indian, Empowering Fitness Journeys with Unisex Athleisure and Essential Wear, Kapiva Expands Presence in Herbal Supplements Market with Strategic Appointments, Farmley Appoints Rahul Dravid as the New Brand Ambassador, Snitch Soars with Remarkable Growth, Expands into Men's Jewellery and Offline Retail Market, Sleepyhead Unveils "#HomesDon'tJudge" Campaign, Celebrating Imperfections in Home Spaces, Sara Beauty Unveils Exciting Revamp and Modern Transformation, Scuzo Ice 'O' Magic Unveils India's First Live Popsicle Concept Dessert Caf in Greater Faridabad, Smytten Partners with Legend 1942 to Offer Gender-Fluid, Handcrafted, Luxe Perfumes, [Funding Alert] Hopscotch Bags $20 mn Led by Amazon, [Funding Alert] Purplle Bags $40-50 mn Funding Round at $1.1 bn Valuation, Salud Unveils Expansion Plans, Launches of Innovative Spirit-Based Ready-to-Drink Products, The Body Shop Unveils Inspiring Campaign in India, Gizmore Unveils 'Made in India' GIZFIT Glow Z Smartwatch with 15-Day Battery Life, Supertails Celebrates Two Years of Success in Pet Care, Sets Ambitious Growth Targets, La Pink Unveils Microplastic-Free Skincare Formulations in India, Bayla Skin Unveils Superfoods-Powered Vegan and Cruelty Free Products, Skincare Brand Paula's Choice Strengthens Digital Presence in India, T.A.C. To experience the extraordinary flavors of Sid's Farm Ghee, customers can easily place orders on the official Sid's Farm website. "Okay with being called a clown", Alia Bhatt opens up on - IWMBuzz If you are looking for a little push to get started on being active - Push The Good with Good Indian, a name that also rings in a sense of community pride on everyone who dons it! Follow us for the latest news, insider access to events and more. Since 2015, VAHDAM India has been transforming the tea industry in India. Additionally, their unique range of three face masks targets brightening, rejuvenating, and fighting acne and blemishes, addressing a range of skin concerns. These offerings are meticulously curated and formulated by our partner, Keraleeya Ayurveda Samajam, which boasts a 120-year-old legacy in the Ayurveda product space and a team of 20 Ayurveda doctors. It was an unforgettable glamorous night filled with the goodness of Ayurveda. Sharma is confident that her association with the brand will resonate with customers and further establish Ayouthveda as a trusted skincare brand in Nepal. Lastly, the Zit Quit Smudge Stick is perfect for oily and acne-prone skin, offering a soft blurred finish. The Sunny Side Up Cream variant is specifically tailored for Indians with lighter skin tones on the Fitzpatrick scale (I, II, III) and addresses their unique concerns related to sun damage, including sunburn, redness, inflammation, and peeling. Her grace, authenticity, and dedication to her craft align perfectly with Ayouthveda's philosophy of embracing natural beauty and holistic wellness. Hemp rich in CBD alone is known to work effectively in treating inflammation in the body and in reducing chronic pain, particularly in diseases like arthritis and multiple sclerosis. Tarun Sharma on LinkedIn: Alia Bhatt roped in as mCaffeine's brand Crafted from pure cream of cow and buffalo milk, these golden elixirs reflect Sid's Farm's unwavering commitment to providing consumers with the finest dairy products. Bhatt is the first brand ambassador appointed by mCaffeine. With the introduction of the innovative "Shop the Look" feature and its ongoing commitment to expanding its range of outfit sets, Beyoung is poised to further enhance customer satisfaction and establish itself as the go-to destination for stylish and accessible fashion in India. With a range of naturally caffeinated products, mCaffeine has created a strong millennial brand on the back of a single ingredient, Caffeine. As a leader in the sustainable baby and mom care market, SuperBottoms is taking its commitment to conscious innovation a step further with India's first Biodegradable Disposable Diaper Liner. Additionally, the inclusion of marine brown algae provides an extra dose of nutrients, promoting voluminous locks that exude vitality. Good Flippin' Burgers previously raised $1 million in April 2022 and has experienced threefold growth over the past year. Sairaj Dhond, Founder and CEO of Wakao Foods said, We are extremely excited to expand our reach to the United States with Indias biggest plant-based food consignment and look at exploring the dynamic food scene in the USA. We are excited to showcase the beauty of change through the stories of these incredible women.". Mumbai, India, 22 March 2022: In a significant move towards expanding its millennial outreach, mCaffeine - India's first caffeinated personal care brand - has announced actor Alia Bhatt as the face of the brand for its body wash and body scrub.The D2C brand is now set to take the personal care market by storm with the strategic association of the Celebrity Youth Icon as its very first brand . Alia Bhatt is 'Up-for-Life' with mCaffeine's New Campaign Featuring a video and a series of static posts, the "Homes Don't Judge" campaign showcases homes as spaces that understand and accept our idiosyncrasies while providing comfort and a platform for self-expression. For those unfamiliar with T.A.C., the brand raised Rs 100 crore in Pre-Series A, with Kajal Aggarwal's investment making her a long-term partner in their growth journey. Through direct collaboration with these artisans, Nestasia not only showcases their craftsmanship but also ensures fair compensation and improved livelihoods. mCaffeine, a renowned personal care brand, has unveiled its latest campaign, "Up For Life," featuring the popular Bollywood actress, Alia Bhatt. To realize this vision, the brand has focused on omnichannel expansion, scaled its supply chain operations by establishing India's largest furniture factory, and intensified brand-building initiatives. The campaign represents those who seek the energizing effects of Caffeine, embrace the excitement of each day, and strive to make a positive impact. The overarching goal is responsible resource management, driving transformative change, and supporting a circular economy by diverting substantial amounts of plastic waste from landfills. Previously he was the Chief Financial Officer of a global graphite and high-tech products company listed on London Stock Exchange. Conceptualised by Wondrlab, the film showcases Bhatt grooving while having her MRI scan done. See whats happening in Marketing & Advertising right now, Read and get insights from specially curated unique stories from editorial, Explore and discuss challenges & trends in India's leading B2B Marketing events, Recognise work that not only stood out but was also purposeful, Join leaders & experts for roundtables, conferences, panels and discussions, By continuing you agree to our Privacy Policy & Terms & Conditions. In 2020, Wakefit.co ventured into the home solutions space with the vision of becoming India's most beloved brand for home and sleep solutions. Get ready to be #Baelified and experience the true essence of beauty and wellness in harmony.. House of Veda's organic teas and infusions are priced between Rs 175 and Rs 250 and will be available at GT outlets and various e-commerce platforms. I am glad to join Kapiva- a company that has recognized the immense potential and is redefining traditional science with a modern twist. With her environmental initiatives, she is also a perfect fit for the sustainable and empathetic ethos we stand for. With their expertise in creating delectable plant-based products, Wakao Foods is well-positioned to cater to the discerning palates of food enthusiasts in New York and beyond, offering exceptional culinary experiences with a focus on sustainability and ethical practices. Meanwhile, Purplles losses widened to Rs 203.6 crore in FY22 compared with Rs 52.18 crore in the year-ago period. Pilgrim plans to extend its offline business strategy and strengthen its commitment of building an omnichannel experience for consumers through these strategic hires. Blissclub, an indigenous activewear brand catering to women, is delighted to unveil its groundbreaking brand campaign, introducing the innovative 100-Day Buy and Try Policy. Their Avocado + Niacinamide Sunscreen, formulated with avocado, aloe juice, and safe UV filters, offers superior protection, nourishment, and hydration. By prioritizing cans over bottles, Salud demonstrates its commitment to environmental conservation and sets a new standard for sustainable packaging in the industry. + 10% Cashback on prepaid orders. The campaign includes two brand films, one featuring Bhatt grooving in her own space, while the other showcases her fresh style of greeting. Salud recognizes the rising popularity of RTD alcohol among Gen-Z and millennials, who seek convenient and healthier drink options with low sugar content. "We are thrilled to introduce our new products and website, and we are confident that our premium and prestige segment offerings will cater to the needs of our discerning customers. Vikas Lal brings a wealth of experience as a seasoned finance professional with an extensive career spanning over 20 years in the FMCG and consumer durable/appliance industry. With an aim of becoming a Rs 1000 crore brand in the next 5 years, Pilgrim will be entering the offline market in this year. Understanding that our skin evolves over time, BiE advocates for a concept called 'modern metamorphosis,' encouraging positive change. The recent introduction of Henlo, a locally manufactured direct-to-consumer pet food product, exemplifies Supertails' dedication to the "Make in India" initiative. Weve also built a robust network of resellers who are experts in understanding this cohorts needs/demands. Don't miss out on this innovative and transformative product. Their Performance wear is designed for modern-day indigenous exercises like calisthenics, cross-fit, martial arts, gym, etc; while their Essential wear is a perfect blend of style and comfort, it aligns with the latest trend and provides a luxury of light, breathable clothes that is ideal for everyday wear. The brand has a wide variety of 100+ products, ranging from everyday dry-fruit essentials, trail mixes, and healthy snacking options to more innovative offerings like a dessert range derived from dry fruits and pasta made from makhanas. Dad takes a dig at mom at home, that joke will never be dared to be said outside. Hopscotch has strong brand recall in the kids category. Chaiti Jain and Rinkesh Mehta, Co-Founders of Folkulture said, "Since our collaboration with Mensa, we have witnessed substantial growth and developed the necessary capabilities to establish a global home decor brand. The launch event served as a glamorous platform to unveil this exciting venture, captivating the attention of industry influencers and notable personalities alike. Published On Mar 22, 2022 at 09:30 AM IST, Alia Bhatt roped in as mCaffeine's brand ambassador. This nail polish is also cruelty-free and eco-friendly as it's made with no animal-derived raw materials. This investment allows us to invest in marketing, broaden our selection, and enable more customers to express their unique sense of style.". In my new role, my objective will be to foster a financially secure culture that places a premium on the performance and reliability of the company's data that will drive the brand's worth and expansion plans. The brand is now set to take the personal care market by storm with the strategic association of the celebrity youth icon as its very first brand ambassador. The mesh-padded back and shoulder straps ensure comfort during extended use. His integrity, reliability, and trustworthiness perfectly embody the values that Farmley cherishes. BindtBeauty debuted with a lineup of five products, including cream concealer in eight color variants, cream illuminator in three color variants, multi-use tints in six color variants, setting powder in three color variants, and a dual brush. VAHDAM India's ethical and sustainable business model has disrupted this structure by sourcing teas, spices, and herbs directly from plantations and farmers immediately after harvest. By establishing a robust presence in key regions such as Karnataka, Goa, Telangana, Maharashtra, Orissa, Pondicherry, Kerala, Punjab, Uttar Pradesh, and Chandigarh, Salud aims to reach a diverse consumer base. The new digital platform will offer our customers an enhanced buying experience and help marry the speed and convenience of e-commerce transactions with the trust and reliability of Nilons brand.. This innovative product provides a healthier alternative to traditional sugar consumption, specifically catering to the escalating demand for healthier food options among health-conscious individuals. RattanIndia Enterprises Ltd. is a publicly listed company and the growth platform of RattanIndia Group for its new-age growth businesses. Weve curated the perfect alcoholic beverage for modern and health-conscious folks. The D2C brand aims to take the personal care. Alia Bhatt is also the face of mCaffeine, India's first caffeinated personal . POP's product suite is designed to seamlessly integrate with both Shopify-based brands and those with their own technology stack. Their exceptional skills and dedication have truly been invaluable, said Aditi Murarka, Co-Founder Nestasia. Vaishali Gupta Co-Founder and Head Brand Marketing said, When we started mCaffeine, thinking of it as a single ingredient brand was challenging and creatively satisfying at the same time. This innovative collection is focused on enhancing your beauty routine and includes a variety of exciting offerings such as eyelashes, a makeup steel palette, nail lacquer, and nail care. Alia Bhatt is up-for-life with mCaffeine's new campaign As natural and Ayurvedic remedies gain popularity, consumers actively seek convenient and accessible solutions to support their well-being. Now, there is no excuse to compromise on rash-free conscious diapering. The pink crocodile shoes, also known as 'Macarons,' are one of the highlights of the collection, and there's much more to explore. Within just five months of operations, we have successfully served 50,000 satisfied customers, and within the next six months, we plan to expand to more prominent marketplaces. The company has experienced a remarkable five-fold increase in its consumer base over the past 12 months, with a notable concentration of growth in tier ll and lll cities. What distinguishes these milk mixes is their formulation to provide essential nutrients, vitamins, and minerals crucial for children's growth and development. In pursuit of this goal, association with Athiya Shetty is very valuable which can help us to achieve our objectives. The brand is well committed to build a one-stop-shop for all mother and baby needs and providing the support parents deserve. With this array of nutrition care products, Herby Angel aims to promote overall health and wellness for children. Shri VK Vidyarthi, GM of APEDA, emphasized the potential of indigenous crops to transform India's agriculture, benefit farmers, reduce waste, and support climate goals. With its exceptional quality and distinctive flavor, we aim to enhance culinary experiences and create lasting memories for our valued customers.". Goat milk is renowned for its exceptional moisturizing properties, delivering intense hydration and nourishment to restore your locks to their natural brilliance. The Assure Intensive Care Rinse Off Conditioner is a deeply nourishing formula that helps restore hair health, control hair fall, repair brittle hair, and reduce damage and breakage. Athiya will dominate the brand's online presence, including their website and popular e-commerce platforms such as Nykaa, Amazon, Flipkart, and Myntra. The act of giving and receiving gifts has long been a cherished means of expressing these emotions, making others feel cherished, and strengthening bonds. As we expand, our sole focus is the Indian market, where we aim to source and produce everything locally.. Exploring new avenues, and international markets, raising the bar and new categories, one-stop FMCG, to be Indias foremost FMCG, thankful to Amit and Mohit Goyal for their relentless support, Saahil Nayar said, "I am honored and excited to take on the role of CEO at Swiss Beauty. The brand's focus on providing quality and innovative RTD offerings perfectly aligns with the evolving preferences of the youth demographic. Anand is thrilled to have found an ideal location in Faridabad and emphasizes their mission to support entrepreneurship while providing guests with an unforgettable dessert experience. The campaign showcases three extraordinary women who have made significant contributions in their respective fields: Shefali Shah, an acclaimed Indian actor; Bala Devi, a forward in Indian Women's Football; and Anny Divya, the youngest female commander to fly a Boeing 777. @2023 ETBrandEquity.com. Snitch owes its success to its commitment to world-class trends, unique designs, and sustainable styles. Arisht Jain, Founding Member and Global Expansion Head of Venture Catalysts Group expressed excitement about the recent investment in SoleSearch. Nicholas brings over 15 years of rich experience as an entrepreneur, Chief Revenue Officer, and CEO. Notably, a report by RedSeer predicts that the D2C segment in India is poised to reach a value of $100 billion by 2025, with an impressive compound annual growth rate (CAGR) of 40 percent. GetVantage continues to solidify its position as the preferred non-dilutive funding partner for new-economy businesses. Founded by Viren Dsilva, Sijo Mathew, and Sid Marchant, who left their corporate careers to pursue their dream of serving the perfect burger, Good Flippin' Burgers has set ambitious plans for the upcoming year following this funding round. And I am thrilled to be the voice of the brand yet again in the The brand's plastic footprint for the fiscal year 2022 was offset by recovering plastic waste from sensitive areas of India and processing it using approved recycling methods. mCaffeine appoints Alia Bhatt as brand ambassador Bhatt will endorse the brand's body scrubs and body wash range Mar 22, 2022 05:54:00 AM | Article | Campaign India Team Share - mCaffeine has roped in Alia Bhatt as the face of the brand for its body wash and body scrub range. Sherry Jairath, CXO of Herby Angel said, "We are thrilled to introduce our latest addition to the nutrition category. We moved one step closer to our aim of creating a platform that integrates products, services, and communities as we launched our app recently. Fixderma Shadow SPF 50+ Gel Sunscreen not only provides effective sun protection but also boasts a lightweight, waterproof, and nourishing formula.
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